Cryptocurrency change Crypto.com is sponsoring a brand new skilled golf competitors with tens of millions of {dollars} value of CRO—the native token of the Cronos community—up for grabs.
The Crypto.com Showdown will characteristic LIV Golf professionals Brooks Koepka and Bryson DeChambeau in a 2v2 competitors towards their former PGA Tour rivals, Rory McIlroy and Scottie Scheffler—the latter the present top-ranked participant on this planet.
The occasion, which the change says is the primary main golf event to be paid through Cronos, will likely be hosted in Las Vegas on December 17.
Decrypt reached out for clarification on the exact quantity of CRO (or greenback quantity value of CRO) that will likely be awarded, however didn’t instantly obtain a response.
Crypto.com has a historical past of sponsorship in skilled sports activities. The corporate just lately introduced a multi-year sponsorship of soccer’s UEFA Champions League and retains the naming rights to the Crypto.com Area—beforehand often called the Staples Heart—which hosts the NBA’s Los Angeles Lakers and the WNBA’s Los Angeles Sparks.
“At Crypto.com, we look for ‘firsts,” mentioned Crypto.com Chief Advertising and marketing Officer Steven Kalifowitz, in an announcement. “Now, we will be the first to host a major golf tournament with the world’s top ranked players from LIV and the PGA Tour teeing off for a world’s-first purse in CRO cryptocurrency.”
Cronos, the thirty third largest market cap token in response to knowledge from CoinGecko, is up almost 6% within the final 24 hours to a present worth above $0.18.
Whereas new crypto sports activities sponsorships had dwindled following the FTX chapter submitting in late 2022, the development is accelerating as soon as extra. Knowledge from CoinGecko reveals that greater than twice the quantity of latest sports activities sponsorships have been inked in 2024 than in 2023.
Edited by Andrew Hayward
