Considerations for a Plan to Raaise $2 billion to Purchase Even More Bitcoin

Michael Saylor's MicroStrategy keeps rolling the dice on Bitcoin. Image: Michael Saylor/X

Software company Strategy—formerly MicroStrategy—outlined its latest plan for purchasing more Bitcoin In an announcement made on Thursday, the company reaffirmed its commitment to cryptocurrency investment. 

Self-described “Bitcoin Treasury company” It said that it set an objective of selling convertible zero-coupon bonds worth $2 billion. This money will go towards increasing its Bitcoin portfolio. Zero-coupon Bonds do not pay interest but are convertible into shares of the company. 

The bonds will mature in March 2030, the company said, and will be unsecured, senior obligations—bonds that aren’t backed by collateral.

Strategy’s recent announcement is a continuation of its “21/21 Plan” Last year, the company announced that it would raise $42 billion in order to purchase more Bitcoin. Plan would have the company raise $21 Billion via equity and another $21 Billion by selling fixed-income securities. This initiative is being launched as the market price for the biggest crypto has increased dramatically. 

Strategy’s shift to Bitcoin

Once a quiet software company, Strategy Buy Now Bitcoin is coming back to the market in 2020. This will help investors make more money after COVID-19. 

Co-founder and Executive Chairman Michael Saylor, then the CEO, said at the time that Bitcoin was the best investment—serving as digital gold—and still argues today that the cryptocurrency is an inflation hedge. 

The company then shifted its focus from primarily selling software for data analysis to securitizing Bitcoin. The company buys the crypto currency and keeps it, while investors purchase shares in Strategy for exposure to orange coin.

Tysons Corner, Virginia-based Strategy now holds 478,740 BTC—worth over $47 billion at The price today of about $98,500—that it spent about $31.1 billion on. The company is by far the largest corporate cryptocurrency holder in the world. Satoshi, the pseudonymous Bitcoin creator, holds 1.1 million BTC. This is more than any other person or company. 

The day after the stock was launched, the strategy (NASDAQ: MSTR), traded at $14.44. It will make its first Bitcoin purchase in August 2020. It was most recently trading at about $323—a 2,136% increase, You can also read about it here Nasdaq Data

James Rubin is the editor 

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