World Liberty Financial, a decentralized venture in finance associated with Donald Trump’s presidency-elect, purchased and registered through Ethereum Name Service four new Ethereum domains linked to Trump Family.
WLF purchases came from Decrypt’s The Kobeissi Letter’s account on social media was subsequently spotted by financial researchers, who questioned if this could indicate the possible launch of additional meme coins for the Trumps.
Ethereum Name Service didn’t immediately respond to a comment request from Decrypt.
Etherscan, which reviewed the data, found that the Delaware-based company had transferred a large amount of erictrump.eth (and other cryptocurrencies) late on Sunday night. Decrypt.
BREAKING: Donald Trump's crypto platform, World Liberty Financial, buys 3 new domain names in the last 24 hours:
1. trumpcoin.eth
2. erictrump.eth
3. barrontrump.ethIs there a new memecoin in the works? https://t.co/D6tgRswivz pic.twitter.com/kssDe140zE
— The Kobeissi Letter (@KobeissiLetter) January 20, 2025
The following is a reportage by Decrypt on late Sunday evening in which the DeFi venture bought over $48 million worth of Ethereum (ETH), a day after the launch of Trump's official meme coin.
"My hunch in terms of future meme coins is that they will follow a playbook similar to the one Zak openly promotes in his business lifestyle content." Erin Redwing told Decrypt.
Redwing’s reference is to Zak folkman, the co-founder and CEO of WLF. In a separate post, Redwing claims that Chase Hero, another WLF co-founder, has blocked them on X after posting about a video showing Folkman's stint in 2020 as a vlogger.
The Trump family launched so far two meme coins, $TRUMP ($MELANIA) and $MELANIA ($TRUMP). The Pump.fun site has launched a Solana token, which is unofficially linked to Barron Trump.
What is WLF
This platform is described as an "US-based decentralized platform" That aims to offer "information about and access to certain third-party DeFi applications, based on American ideals of liberty, privacy, and freedom to transact."
While the company leverages Donald Trump's brand recognition and celebrity status, listing him as "Chief Crypto Advocate" Alongside his sons "Web3 Ambassadors," It is stated in the official documents that "World Liberty Financial, the WLFProtocol and $WLFI tokens are not political and have no affiliation with any political campaign."
In October 2017, the token WLFI was released with certain restrictions. Tokens can be purchased in any denomination. "non-transferable and locked indefinitely in a wallet or smart contract," according to the project's "gold paper." It’s a version of its own whitepaper.
Changes to the structure will require approval by governance "in a fashion that does not contravene applicable law," The document said.
WLF confirmed early on Monday that it is selling an extra 5% of the tokens. However, the project still hasn’t released a formal statement regarding the use of the Ethereum domain names.
Stacy Elliott edited this article.